2025 House Prices Defy Expectations – A Positive Outlook for Buyers
Many people assume the summer months slow the property market. With school holidays underway and families enjoying a break, you might expect fewer sales and reduced activity. However, 2025 is proving to be an exception — the market remains lively, buyers are motivated, and house prices are holding firm.
Strong Sales and Viewing Numbers Across the Board
Strong Sales and Viewing Numbers Across the Board
This year has delivered a welcome surprise for sellers and agents alike. Compared with 2024 — which was already a healthy year for the housing market — activity levels are even stronger:
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Property viewings are up by 8% year-on-year
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Agreed sales have risen by 5%
This year has delivered a welcome surprise for sellers and agents alike. Compared with 2024 — which was already a healthy year for the housing market — activity levels are even stronger:
-
Property viewings are up by 8% year-on-year
-
Agreed sales have risen by 5%
Affordability is Shaping the Market
Affordability is Shaping the Market
A key factor behind this resilience is improved affordability. Nationwide’s latest figures show the average UK home now costs about 5.75 times the average salary. This is the lowest affordability ratio in ten years and a significant drop from the 6.9 peak recorded in 2022.
A key factor behind this resilience is improved affordability. Nationwide’s latest figures show the average UK home now costs about 5.75 times the average salary. This is the lowest affordability ratio in ten years and a significant drop from the 6.9 peak recorded in 2022.
Wages Growing Faster Than House Prices
Wages Growing Faster Than House Prices
Part of this improvement comes from steady wage growth outpacing house prices, giving more buyers the opportunity to purchase a home.
Part of this improvement comes from steady wage growth outpacing house prices, giving more buyers the opportunity to purchase a home.
More Favourable Mortgage Conditions
More Favourable Mortgage Conditions
It’s not just income growth helping the market. In recent months:
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More lenders have introduced higher loan-to-value mortgage options, reducing deposit requirements.
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Affordability assessments have been relaxed, allowing some buyers to borrow up to 20% more without higher monthly repayments.
It’s not just income growth helping the market. In recent months:
-
More lenders have introduced higher loan-to-value mortgage options, reducing deposit requirements.
-
Affordability assessments have been relaxed, allowing some buyers to borrow up to 20% more without higher monthly repayments.
Why Sellers Should Act Soon
Why Sellers Should Act Soon
If you want to move before the end of the year, it’s worth starting the process now. With transactions currently taking around four months from sale agreed to completion, delays could push your move into 2026.
If you want to move before the end of the year, it’s worth starting the process now. With transactions currently taking around four months from sale agreed to completion, delays could push your move into 2026.
Pricing Strategically to Attract Buyers
Pricing Strategically to Attract Buyers
The most successful sellers in today’s market are those pricing competitively. This strategy helps draw in committed buyers more quickly, maximising your chances of securing a sale before the year’s end.
The most successful sellers in today’s market are those pricing competitively. This strategy helps draw in committed buyers more quickly, maximising your chances of securing a sale before the year’s end.
The Bottom Line for 2025
The Bottom Line for 2025
The combination of stable house prices, growing affordability, and motivated buyers is keeping the UK property market vibrant this year. Whether you’re looking to buy your first home, upgrade, or downsize, 2025 offers a strong platform to make your move.
Our team is available every day from 8am to 8pm to discuss your plans and guide you through the selling or buying process. Contact us today to get started.
The combination of stable house prices, growing affordability, and motivated buyers is keeping the UK property market vibrant this year. Whether you’re looking to buy your first home, upgrade, or downsize, 2025 offers a strong platform to make your move.
Our team is available every day from 8am to 8pm to discuss your plans and guide you through the selling or buying process. Contact us today to get started.
